Skip to main content

Taking Cognizance of the growing need to define Global metrics for Brand Valuation the International Trademark Association (INTA) Board of Directors has now commissioned a “Brand Value-Special Task Force” constituting of very selective members to examine the complexities involved in the subject and suggest future actions, recommendations and guidelines on how valuation can be beneficial, making it a top agenda of the four years strategic plan.

Safir Anand has been officially invited by the apex body to lend critical support and vision to configure Valuation standards that act as a benchmark, globally.

Most Recent

News & Insights

VIEW ALL
Thought Leadership
Jul 02, 2025

‘First published on WTR’ By: Safir Anand In summary This article explores the new IP Reforms 3.0 initiative in India and various developments in the

Promising reform aims to modernise IP management and protection in India 
Thought Leadership
May 29, 2025

‘First published on Lexology’ By: Sandhya Singh, Sampada Kapoor and Kritika Gandhi Trademarks play a pivotal role in distinguishing the goods or services

Heir of the Family Trademarks
Thought Leadership
May 15, 2025

‘First published on India Business Law Journal’ By: Pravin Anand, Dr. Ajai Garg and Alvin Antony The ascendancy of large language models (LLMs) has

Navigating the AI frontier: India’s sovereign LLM quest
Thought Leadership
Apr 30, 2025

‘First published on Asia IP’ By: Prachi Agarwal and Manan Mondal In a significant ruling, the Division Bench of the Delhi High Court in Wipro Enterprises

Senior user versus junior user: Delhi High Court confirms passing off in a trademark dispute