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Amita Arora
Partner

Amita Arora

Known for a comprehensive and holistic client-focused approach, Amita is in-charge of the firm’s Design practice, working closely with clients for a wide range of industries.

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News & Updates
Nov 26, 2025

Authored by Pravin Anand There are areas of intellectual property law where one can sense, quite literally, the convergence of disciplines that do not

When Art Meets Science in Trademark Law: Reflections on India’s First Smell Mark
Thought Leadership
Nov 25, 2025

First published on Lexology. Authored by Vaishali R Mittal In a landmark moment for Indian intellectual property law, the Trademarks Registry has accepted

Scenting the Future: How India’s First Smell Mark Application Aligns with Global Jurisprudence
Thought Leadership
Nov 21, 2025

We are proud to share that the Trade Marks Registry of India has, for the first time, accepted an olfactory (smell) mark for advertisement — “Floral

A Landmark First for Indian Trademark Law
Thought Leadership
Jul 16, 2025

‘First published on Asia IP’ By: Amita Arora The case of Paresh Ajitkumar Kapoor v. Controller of Patents And Designs (May 24, 2024, AID/5/2023) highlighted

One registered design, two cancellation petitions, same prior art, different outcomes … and the appeal