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Amita Arora
Partner

Amita Arora

Known for a comprehensive and holistic client-focused approach, Amita is in-charge of the firm’s Design practice, working closely with clients for a wide range of industries.

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News & Updates, Thought Leadership
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Oct 09, 2026

For a creator, the product and the person are often indistinguishable. A finance educator’s credibility, a teacher’s cadence, a comedian’s

When Your Persona Becomes Your Business: Personality Rights of Influencers in India
News & Updates, Thought Leadership
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Oct 06, 2026

A D2C brand can begin with little more than a name, a logo, a product page and an Instagram account. Then something changes. Customers begin recognising

Your Brand is More Than a Name: Brand Protection for D2C Startups in India
News & Updates, Thought Leadership
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Feb 28, 2026

‘First published on Asia IP’ By: Amita Arora In a landmark ruling having expansive ramifications on India’s digital economy, the Calcutta High Court

GUIs as registrable designs in India: From UST Global to the 2026 clarification
Thought Leadership
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Jul 16, 2025

‘First published on Asia IP’ By: Amita Arora The case of Paresh Ajitkumar Kapoor v. Controller of Patents And Designs (May 24, 2024, AID/5/2023) highlighted

Design Cancellation in India: Calcutta High Court Clarifies Prior Publication and Foreign Design Evidence