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Amita Arora
Partner

Amita Arora

Known for a comprehensive and holistic client-focused approach, Amita is in-charge of the firm’s Design practice, working closely with clients for a wide range of industries.

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News & Updates, Thought Leadership
Sep 20, 2026

For a startup founder, a cease and desist notice can arrive at an uncomfortable point in the life of a business: when a brand is gaining recognition, a

Is a Cease and Desist Notice Legally Binding in India: Consequences of an IP Dispute for Startups
News & Updates, Thought Leadership
Sep 16, 2026

In the evolving global trade landscape, the transition from informal commercial activity to a structured Intellectual Property (IP) strategy is no longer

Design Registration for MSMEs in India: Necessity, Uptake, and Regulatory Developments
News & Updates, Thought Leadership
Feb 28, 2026

‘First published on Asia IP’ By: Amita Arora In a landmark ruling having expansive ramifications on India’s digital economy, the Calcutta High Court

GUIs as registrable designs in India: From UST Global to the 2026 clarification
Thought Leadership
Jul 16, 2025

‘First published on Asia IP’ By: Amita Arora The case of Paresh Ajitkumar Kapoor v. Controller of Patents And Designs (May 24, 2024, AID/5/2023) highlighted

Design Cancellation in India: Calcutta High Court Clarifies Prior Publication and Foreign Design Evidence