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An active pharmaceutical ingredient (API) is the substance responsible for a medicine’s therapeutic effect. Developing one can involve years of chemical

First published on Enterprise IT World. Authored by Subroto Kumar Panda Imagine you gave a supersmart robot a credit card and told it to “buy the best

Think about the last YouTube video you watched. It might have been a travel vlog, a product review, a legal explainer, a cooking tutorial or a short documentary.

For a creator, the product and the person are often indistinguishable. A finance educator’s credibility, a teacher’s cadence, a comedian’s

A D2C brand can begin with little more than a name, a logo, a product page and an Instagram account. Then something changes. Customers begin recognising

A traditional craft can travel far beyond the place that gave it its name. The harder question is whether its name, reputation and identity can travel

First published by The Trademark Lawyer Written by Madhu Rewari and Kavya Chawla Madhu Rewari and Kavya Chawla of Anand and Anand examine the continuing

First published by Managing IP. Authors: Safir Anand and Omesh Puri Safir Anand and Omesh Puri of Anand and Anand examine how Indian copyright law applies

A person’s identity was once understood as something inseparable from the person. In the digital economy, it can also become an asset: a name that