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100 years ago on 15 August 1923, a lithographer started scripting the story of an innovative India in his one-room office in Delhi and thus laid the foundation of ANAND AND ANAND. Today, as India is seated on the cusp of an IP revolution, we are proud to have contributed towards its IP growth. Whether it’s 1923 or 2023, Innovation is what has driven us. Join us as we celebrate 100 years of IP and 100 years of Anand and Anand.

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News & Updates, Thought Leadership
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Oct 06, 2026

A D2C brand can begin with little more than a name, a logo, a product page and an Instagram account. Then something changes. Customers begin recognising

Your Brand is More Than a Name: Brand Protection for D2C Startups in India
News & Updates, Thought Leadership
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Oct 02, 2026

A traditional craft can travel far beyond the place that gave it its name. The harder question is whether its name, reputation and identity can travel

Who Owns a Tradition: Understanding Geographical Indications Through India’s Artisan Stories
News & Updates, Thought Leadership
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Sep 29, 2026

A person’s identity was once understood as something inseparable from the person. In the digital economy, it can also become an asset: a name that

Right to Publicity in India: From Celebrity Image to AI-Generated Identity
News & Updates, Thought Leadership
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Sep 25, 2026

India’s startup ecosystem is becoming increasingly innovation-led, and the country’s intellectual property numbers offer an interesting glimpse into

India’s IP Numbers Tell a Bigger Story  About Startup Founders in India