Skip to main content

The evolving concepts of e-commerce will continue to pose new and challenging problems. As e-commerce continues to grow, it will be essential for companies to protect their intellectual property.

Business is organic. It breathes, grows and acquires different shapes and shades. With each epoch a new form accrued questions the preceding practices, standards and law. It stretches the limits, teases the practices and forces the society to accept its new form. Convenience is the driving factor and innovation is the facilitator.

Authored by Swati Sharma and Shruti Bhutani.

This article was published in Asia IP March 2010.

To continue reading, please contact us at email@anandandanand.com

Most Recent

News & Insights

VIEW ALL
News & Updates, Thought Leadership
Aug 01, 2026

On 24 May 2024, after roughly a quarter-century of negotiation, the Member States of the World Intellectual Property Organisation adopted, by consensus

WIPO GRATK Treaty: India Helped Write and Would Not Sign
News & Updates, Thought Leadership
Jul 17, 2026

First published by Lexology. Authors: Sandhya Singh and Sampada Kapoor Modern sport is no longer merely an athletic competition; it is a multi-billion-dollar

Managing Ambush Marketing: Legal and Commercial Perspectives
News & Updates, Thought Leadership
Jul 16, 2026

First published by IP Stars. Authors: Safir Anand and Sehr Anand In a digital landscape where the internet never forgets, an individual’s past can

The Right Not to Be Published: Inside the Delhi High Court’s Landmark ‘Right to Be Forgotten’ Judgment
News & Updates, Thought Leadership
Jul 14, 2026

First published by Lexology. Authors: Lakshmidevi Somanath and Kanishka Vaish I. The Quiet Trend of Strong Evidence Engineering Anyone who has appeared

Evidence Engineering in IP Litigation