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Taking Cognizance of the growing need to define Global metrics for Brand Valuation the International Trademark Association (INTA) Board of Directors has now commissioned a “Brand Value-Special Task Force” constituting of very selective members to examine the complexities involved in the subject and suggest future actions, recommendations and guidelines on how valuation can be beneficial, making it a top agenda of the four years strategic plan.

Safir Anand has been officially invited by the apex body to lend critical support and vision to configure Valuation standards that act as a benchmark, globally.

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News & Updates
Dec 05, 2025

The High Court of Delhi in a significant interim ruling, “AB SKF vs M/S PARAMOUNT BEARING CO. & ORS.”, CS(COMM) 963/2025, dated 19/11/2025 has clarified

Distinction Between Order 38, Rule 5 and Order 39, Rules 1-2 CPC in the Context of “Maintenance of Status Quo”
News & Updates
Nov 26, 2025

Authored by Pravin Anand There are areas of intellectual property law where one can sense, quite literally, the convergence of disciplines that do not

When Art Meets Science in Trademark Law: Reflections on India’s First Smell Mark
Thought Leadership
Nov 25, 2025

First published on Lexology. Authored by Vaishali R Mittal In a landmark moment for Indian intellectual property law, the Trademarks Registry has accepted

Scenting the Future: How India’s First Smell Mark Application Aligns with Global Jurisprudence
Thought Leadership
Nov 21, 2025

We are proud to share that the Trade Marks Registry of India has, for the first time, accepted an olfactory (smell) mark for advertisement — “Floral

A Landmark First for Indian Trademark Law