Workshop on Intellectual Property Rights organized by the Consortium of Women Entrepreneurs of India

Think about the last YouTube video you watched. It might have been a travel vlog, a product review, a legal explainer, a cooking tutorial or a short documentary.

For a creator, the product and the person are often indistinguishable. A finance educator’s credibility, a teacher’s cadence, a comedian’s

A D2C brand can begin with little more than a name, a logo, a product page and an Instagram account. Then something changes. Customers begin recognising

A traditional craft can travel far beyond the place that gave it its name. The harder question is whether its name, reputation and identity can travel