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Amita Arora
Partner

Amita Arora

Known for a comprehensive and holistic client-focused approach, Amita is in-charge of the firm’s Design practice, working closely with clients for a wide range of industries.

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News & Updates, Thought Leadership
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Oct 02, 2026

A traditional craft can travel far beyond the place that gave it its name. The harder question is whether its name, reputation and identity can travel

Who Owns a Tradition: Understanding Geographical Indications Through India’s Artisan Stories
News & Updates, Thought Leadership
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Sep 29, 2026

A person’s identity was once understood as something inseparable from the person. In the digital economy, it can also become an asset: a name that

Right to Publicity in India: From Celebrity Image to AI-Generated Identity
News & Updates, Thought Leadership
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Feb 28, 2026

‘First published on Asia IP’ By: Amita Arora In a landmark ruling having expansive ramifications on India’s digital economy, the Calcutta High Court

GUIs as registrable designs in India: From UST Global to the 2026 clarification
Thought Leadership
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Jul 16, 2025

‘First published on Asia IP’ By: Amita Arora The case of Paresh Ajitkumar Kapoor v. Controller of Patents And Designs (May 24, 2024, AID/5/2023) highlighted

Design Cancellation in India: Calcutta High Court Clarifies Prior Publication and Foreign Design Evidence