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News & Updates, Thought Leadership
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Oct 09, 2026

For a creator, the product and the person are often indistinguishable. A finance educator’s credibility, a teacher’s cadence, a comedian’s

When Your Persona Becomes Your Business: Personality Rights of Influencers in India
News & Updates, Thought Leadership
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Oct 06, 2026

A D2C brand can begin with little more than a name, a logo, a product page and an Instagram account. Then something changes. Customers begin recognising

Your Brand is More Than a Name: Brand Protection for D2C Startups in India
News & Updates, Thought Leadership
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Oct 02, 2026

A traditional craft can travel far beyond the place that gave it its name. The harder question is whether its name, reputation and identity can travel

Who Owns a Tradition: Understanding Geographical Indications Through India’s Artisan Stories
Thought Leadership
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Jun 26, 2026

‘First published on WTR’ By: Saif Khan and Prajjwal Kushwaha Legal framework Trademarks Act 1999 The Trademarks Act is the parent statutory regulation

India: courts adopt new ways to protect brand owners by permanent blocking of fraudulent domains and asset freezing