Skip to main content

Franchising is an increasingly popular business model in India, remarks Swati Sharma, as she explains how it is becoming the engine of a fast-growing Indian economy.

Due to increasing globalisation and liberalisation, India is a promising market for foreign brands. Following growing demand in various economic sectors, India is becoming an attracting destination for foreign businesses. This article discusses how the franchise business model appears to be gaining strength in India.

This article was published in IP Monetisation 2013.

Read more

Most Recent

News & Insights

VIEW ALL
News & Updates, Thought Leadership
Aug 05, 2026

‘First published on Asia IP’ By: Safir Anand and Ritu Bhargava India has taken important steps forward in protecting consumers who use its digital

Misleading ads and dark patterns: Evolving jurisprudence in India
News & Updates, Thought Leadership
Aug 01, 2026

On 24 May 2024, after roughly a quarter-century of negotiation, the Member States of the World Intellectual Property Organisation adopted, by consensus

WIPO GRATK Treaty: India Helped Write and Would Not Sign
News & Updates, Thought Leadership
Jul 18, 2026

‘First published on India Business Law Journal’ By: Madhu Rewari Artificial intelligence (AI) has changed the internet in both useful and unsettling

Preventing AI-powered domain name abuse
News & Updates, Thought Leadership
Jul 17, 2026

First published by Lexology. Authors: Sandhya Singh and Sampada Kapoor Modern sport is no longer merely an athletic competition; it is a multi-billion-dollar

Managing Ambush Marketing: Legal and Commercial Perspectives