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News & Updates, Thought Leadership
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Sep 07, 2026

First published by AsiaIP. Authors: Sandhya Singh and Sampada Kapoor In an increasingly digital marketplace, brands are no longer recognized solely through

Voice trademarks in the age of AI: Rethinking brand identity and legal protection
News & Updates, Thought Leadership
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Jul 17, 2026

First published by Lexology. Authors: Sandhya Singh and Sampada Kapoor Modern sport is no longer merely an athletic competition; it is a multi-billion-dollar

Managing Ambush Marketing: Legal and Commercial Perspectives
News & Updates, Thought Leadership
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Jun 16, 2026

First published by Lexology. Authors: Sandhya Singh and Sampada Kapoor Introduction In today’s marketplace, consumers often identify products not

Protecting Colour as a Brand Asset: Lessons from the Exide-Amara Raja Decision
Thought Leadership
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May 29, 2025

‘First published on Lexology’ By: Sandhya Singh, Sampada Kapoor and Kritika Gandhi Trademarks play a pivotal role in distinguishing the goods or services

Heir of the Family Trademarks