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Can AI Steal Your Brand Identity? Trademark Squatting and AI Misuse in India
News & Updates, Thought Leadership
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November 4, 2026

Can AI Steal Your Brand Identity? Trademark Squatting and AI Misuse in India

Imagine discovering an Instagram account using your company’s name, a website offering products under a deceptively similar identity, or an AI-generated

Your Startup Has Filed a Patent. Now What? The Commercial Value of IP
News & Updates, Thought Leadership
•
October 31, 2026

Your Startup Has Filed a Patent. Now What? The Commercial Value of IP

A startup has developed a new technology, filed a patent application and begun building its product. The filing is an important milestone. But what happens

Who Owns a YouTube Video? Copyright Protection for Digital Creators in India
News & Updates, Thought Leadership
•
October 14, 2026

Who Owns a YouTube Video? Copyright Protection for Digital Creators in India

Think about the last YouTube video you watched. It might have been a travel vlog, a product review, a legal explainer, a cooking tutorial or a short documentary.

When Your Persona Becomes Your Business: Personality Rights of Influencers in India
News & Updates, Thought Leadership
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October 9, 2026

When Your Persona Becomes Your Business: Personality Rights of Influencers in India

For a creator, the product and the person are often indistinguishable. A finance educator’s credibility, a teacher’s cadence, a comedian’s

Your Brand is More Than a Name: Brand Protection for D2C Startups in India
News & Updates, Thought Leadership
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October 6, 2026

Your Brand is More Than a Name: Brand Protection for D2C Startups in India

A D2C brand can begin with little more than a name, a logo, a product page and an Instagram account. Then something changes. Customers begin recognising

NFTS: The India Update
Thought Leadership
•
November 4, 2022

NFTS: The India Update

The NFT Space in India is growing but a lot remains to be seen as to how they will eventually be regulated. In her India update for Asia IP, Aastha Koolwal

Showing 1-6 of 6