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Pravin Anand, Safir Anand, Archana Shanker, and Vaishali Mittal continue to retain their positions as the World’s Leading IP Strategists in the IAM Strategy 300’s 2024 Ranking, which recognises the world’s top practitioners driving innovation in IP portfolio management. They are leading the way in developing and implementing strategies that maximize the value of IP portfolios.

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News & Updates, Thought Leadership
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Oct 09, 2026

For a creator, the product and the person are often indistinguishable. A finance educator’s credibility, a teacher’s cadence, a comedian’s

When Your Persona Becomes Your Business: Personality Rights of Influencers in India
News & Updates, Thought Leadership
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Oct 06, 2026

A D2C brand can begin with little more than a name, a logo, a product page and an Instagram account. Then something changes. Customers begin recognising

Your Brand is More Than a Name: Brand Protection for D2C Startups in India
News & Updates, Thought Leadership
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Oct 02, 2026

A traditional craft can travel far beyond the place that gave it its name. The harder question is whether its name, reputation and identity can travel

Who Owns a Tradition: Understanding Geographical Indications Through India’s Artisan Stories
News & Updates, Thought Leadership
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Sep 29, 2026

A person’s identity was once understood as something inseparable from the person. In the digital economy, it can also become an asset: a name that

Right to Publicity in India: From Celebrity Image to AI-Generated Identity