Skip to main content

“You’ve narrowed down the business, you have identified the business, what according to you would you do as the next steps?”, asks Safir Anand at Brand Licensing India 2015, organised by Franchise India.

Indeed where does the focus lie at the time of initiation of a new business collaboration. Contrary to popular belief, taking and integrating vanilla agreements, Safir Anand espouses the importance of knowing your partner and making clear what the intended business process will be. In fact, what are the core strengths, what is the mindset of the partners and the meeting of the business minds will all determine variations from a standard form contract and the adjustments both parties will have to go through.

Watch Safir Anand host a practical and hands-on panel on the goings-on before parties agree to build a franchisor-franchisee relationship.

 

Most Recent

News & Insights

VIEW ALL
News & Updates, Thought Leadership
Jan 30, 2026

First published by Lexology. Authors: Safir Anand and Omesh Puri In today’s innovation‑driven economy, design rights have become a core element of

Proposed Reforms to India’s Design Protection Framework
News & Updates, Thought Leadership
Jan 17, 2026

‘First published on Asia IP’ By: Pravin Anand, Madhu Rewari and Ansh Maggo With the increasing commercialization of intellectual property in India,

Arbitrability of Intellectual Property Disputes in India
News & Updates, Thought Leadership
Jan 15, 2026

First published by Lexology. Authors: Safir Anand, Mudit Kaushik and Sehr Anand The handling of price sensitive corporate information has become increasingly

The Regulatory Cost of Informal Digital Disclosures
News & Updates
Jan 02, 2026

First published by Lexology. Authors: Pravin Anand, Saif Khan, Shobhit Agarwal and Prajjwal Kushwaha A. Background B. Legal Issues Addressed C. Directions

Landmark Ruling On Domain Name Fraud and Systematic Reforms in Digital Commerce